Coming on the heels of CodeZ QR’s 2009 Print & Imaging IT Innovation Award, Ralph Lauren’s 2009 Mobile Marketer of the Year award is further evidence of the growing recognition of the value QR Codes provide marketers who are leveraging the mobile platform.
As more firms exercise the power of the CodeZ QR platform for 1to1 client dialogues, I expect the 2010 Mobile Marketer of the Year will be a company leveraging 1to1 QR across their entire enterprise.